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Portfolio

Case studies with readout, delivery, and results.

A selected portfolio across performance, content, product, and brand. We have more work in branding, campaigns, and decks; some names are protected under NDA.

R$200k+in managed ad spendabout US$39k+
5k+qualified leads generated
Technology for digital retail

B2B SaaS

Predictable acquisition for a recurring revenue product.Name and brand protected by contract.
Problem

The operation had no structured acquisition channel and relied on referrals and manual sales effort.

Delivery

ICP research, paid media, creative assets, SDR automation, and direct meeting scheduling.

Result

Positive ROI in month one and a 135% increase in booked meetings.

R$80k in media (about US$15.5k)R$84k in return (about US$16.3k)+135% meetingspositive ROI in month one
Same product | Category front

B2B SaaS

A complex solution translated into a growth narrative.Name and brand protected by contract.
Problem

A technical product needed to explain market, focus, value, and opportunity without relying only on sales demos.

Delivery

Niche down, ICP, community-led growth, storytelling, and campaign structure.

Result

A clearer campaign to occupy an emerging category and support demand generation.

ICPniche downcommunitystorytelling
Institutional LinkedIn

FESA C.R.O.M.A

Social impact with a consistent visual presence.
Problem

Employability programs needed to become clear, recognizable communication.

Delivery

LinkedIn assets, message organization, and visual direction.

Result

More cadence, clarity, and institutional consistency.

LinkedIninstitutionalreputation
B2B edtech

Lingopass

Corporate value translated into campaign materials.
Problem

The offer needed to position language learning as development, productivity, and ROI for B2B decision makers.

Delivery

Creative assets, educational materials, social media, and event communications.

Result

A clearer offer for corporate decision makers.

adseducationsocialevents
B2B startup

EntregAli

A technical product with a clearer mobile experience.
Problem

A smart locker solution needed to reduce friction in understanding and adoption.

Delivery

Mobile app UX, one-page site, partnership materials, and social communication.

Result

A clearer experience and stronger arguments for B2B sales.

mobile app UXone-pagepartnershipssocial

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